The Reese's Rebrand Proposal aims to reimagine the iconic brand by infusing it with a retro vibe that pays homage to its rich history while embracing modern, trend-forward elements. With an evolving consumer base and an increasing demand for healthier options, the proposal introduces a fresh visual identity and a zero-sugar sub-brand to cater to health-conscious consumers without compromising the beloved indulgence. The project includes the creation of a 15-second moving image ad, highlighting the playful and nostalgic essence of Reese's, along with a reimagined logo and design system. This rebrand not only reflects Reese’s timeless appeal but also responds to shifting market dynamics, ensuring the brand remains relevant and beloved by all generations.