Xinyu has studied Graphic Branding and Identity at UAL, where she gained a solid foundation in creating visual identities that effectively communicate a brand’s essence.

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Her expertise spans logo design, typography, color theory, and UX integration. Xinyu focuses on designing cohesive and memorable branding systems that are tailored to each brand’s unique vision and audience. By combining creativity with strategic insight, she ensures every project stands out and leaves a lasting impression.