Nacre is a forward-thinking luxury jewellery brand that transforms discarded e-waste into pearl-like ornaments, reimagining technological waste as objects of beauty and value. Materials extracted from electronic waste are refined into synthetic nacre, challenging conventional ideas of luxury while encouraging sustainable consumption. The circular packaging system repurposes reclaimed seashells as reusable jewellery boxes, while the outer sand-based packaging is designed to biodegrade naturally, forming a future-focused ecosystem of renewal and responsibility.